How to Write Product Descriptions That Sell
You can have the best products, but if you don’t take the time to write description which not only best describe your product but also maximize the conversion rate then it is of no use. Most of us think that a product description is merely paragraph telling the basic things like; What is the product? and How to use the product? Though important but they are not the only things your product description should include. There are few things to remember while writing a description.
What is your target audience?
It is assumed that you know to whom all and to what age group and in some cases which money bracket your product serve to. If not then this is the most important thing to find out. People do not buy products that do not tell what problem of their will it solve. So write your description keeping in mind your target audience. Connect with your audience and make them believe that this is custom made for them.
Tell a story
A product does not sell just based on its specification. Important thing is you need to weave a story around your product which people can relate to their day to day problem. This increases the acceptability of a product.
Create a balance between features and benefits
Just listing out features in your product description page is not enough. You need to justify each feature as how will it be beneficial or what sort of problem it will solve of the user. This make the whole features more interesting and potential increases the conversion ratio.
Incorporate images and videos
A plain paragraph of text is never appealing when we are writing a product description. So add images or short videos of the product you are showcasing. Remember the associated text you write with the image should be in sync .
Optimize the length
Well there is no sure shot formula to how long or short a product description can be, it depends upon product to product. As long as the description is engaging and hitting all the right notes it is fine. Also you can make two set of description, one which is descriptive and other a brief one and then can perform A/B testing and see which brings in more conversion.
